Where has the time gone?

It has been way too long since I have posted anything.  Crazy how time flies!  I hope everyone is having a great summer.  Two of our stations recently gave away a car at the Mustangs game in St. Joseph and we are now getting geared up for Lakefest 2012 in Atchison, on July 20th.  Q Country 92.7 is the presenting radio sponsor.  It is so much fun to get involved in the community.  I have always believed in investing your time in the communities you live in and those that you serve.  I continue to meet such great people along the way.    

Who is greeting your customers?

I have always been passionate about customer service...or lack of.  The last 2 days I have entered 2 businesses with different experiences in each but both experiences were negative.  In the first example I entered the business, made eye contact with one of the workers, then she looked away, walked in front of me and with her head turned (away from me) finally said she would be with me shortly.  I was actually there to meet with the General Manager of that location...her boss.  Or rather her boss's boss’s boss, maybe.  This was a retail setting so she should be used to greeting customers, right?  The second example took place today when I entered a customer's retail business and walked around for literally 10 minutes and was never acknowledged, even with a hello.  Needless to say I decided to come back later...glad I wasn't shopping for something I needed.  You can have the best advertising, the best product, the best service but without the best people representing your brand, you will not have success. 

Sounds Like Karma

“The more you do for others without expectation of return, the more you’ll get back from the most unexpected sources.”  -  Brian Tracy

Are you known before you are needed?

"You must be known before you are needed" - Spike Santee
Traditional advertising cannot be given up for only social media.  Your customer will not know to find you if they don't know you exist.  Use your advertising to drive your potential customer to your website or to social media.  Are you known before you are needed?

Do You Track Your Advertising?

Success This Way

It is easy to feel defeated when things do not go as planned.  This article was a great reminder that it's not that you failed, it is what you do after a failure that matters.

Embracing Failure on the Path to Success

It Must be Monday!

I am suffering from a major case of writer's block.  A lot of great commercials to write but can't get the ideas to translate onto paper!