Social Media - Are you connected?

Lately we have been talking a lot about social media, and by we, I mean absolutely everyone.  What is here to stay and what is just a passing fad?  My coworkers and I all seem to agree that Facebook is probably here to stay. At least for now.  Twitter seems to be popular with celebrities but just hasn't caught on as much in the Midwest, at least in my circle. A lot of people have accounts but there does not seem to be many people keeping them up to date.  Then there is Pinterest (which is the most addictive site I have ever been a part of), tumblr, google+ and many many more that I don't even know about.  I have been helping clients put together a Facebook page and am continuing to look outside the box to help them get connected.  Radio is such a great medium to push your FB pages, mobile offers and your website.  What a great compliment for a mobile society!!!